Ade Augustine on starting a record label from the ground up

"I realised why be the CEO of just myself when I could manage other people that’s when the idea of starting a record label came to me."

Ade Augustine is 22 years old currently studying business however he always had a deep connection to music. He created an independent record label called August Krown Entrainment late last year.

“Music always seems to help me when all else fails as a kid I always dreamed about being a rapper, but my family killed that dream, so I started august crown entertainment.”

'' When I was younger I wanted to be a rapper however my family killed that dream.''

“I realised why be the CEO of just myself when I could manage other people that’s when the idea of starting a record label came to me."

August Krown Entertainment is committed to finding, cultivating, developing, and promoting only the best in music. As a record label, they are constantly on the hunt for fresh new faces they currently have four artists signed to their label.

“I look for artists who are, unique they have a different flow and melody they don’t just stick to one genre.”

He faced many challenges.

“We had limited recourses money being the main one my, the first photo shoot was shot on an I phone; in the student hang out area, we had nothing."

“Juggling a small business and being a student is hard during the day I have lectures and at night I must go to work I run on three hours of sleep.”

“With, COVID-19 my life became even harder merch companies have become even more difficult to work with, I cannot hire any studio sessions for my artist.”

“When to comes to building a brand people a lot of people want to know who you are I guess they want to know where their money is going I got a lot of anxiety I had to come out of my comfort zone. “

“My advice to others would be to keep working hard and keep going because no one else will tell your story.“